Gruppo Campari is a major player in the global spirits (branded beverage) industry, with a portfolio of over 50 premium and super premium brands.
The Group was founded in 1860 and today is the sixth largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Milan, Italy, Campari owns 18 plants and 1 winery worldwide and has its own distribution network in 20 countries. The Group employs approximately 4,000 people.
It recently acquired Bulldog London Dry Gin, which is according to IWSR, the #4 premium gin in the world and is available today in 95 countries, with a strong concentration in Europe.
BULLDOG Gin was created in 2007 by entrepreneur and ex-investment banker, Anshuman Vohra. Based on a distinctive blend of 12 botanicals from eight countries, it is quadruple distilled in traditional copper pot stills at the world’s foremost gin distiller, based in England. BULLDOG Gin is an ultra-smooth gin with depth and subtlety which challenges traditional conventions and perfectly embodies the new and bold taste profile of the modern drinker: a premium white spirit perfectly balancing the modern and traditional.
It was created to be a versatile spirit with a smooth texture and balanced liquid. The citrus base, combined with multiple layers of flavours, gives BULLDOG a distinct floral freshness and maximum mixability potential.
An iconic eye-catching, deep charcoal grey heavy glass bottle complements the distinctively British name.
WSK successfully distributes since November 2013 and will continue for the Greek market.