Cincoro

In August 2016, five NBA team owners who shared friendly relationships met for a business dinner. They had great chemistry and quickly became good friends. Soon, they discovered their shared love for tequila and decided to launch a unique company with a clear vision: “To create the best tequila anyone has ever tasted.”

They named the tequila CINCORO.

The name means “Five Gold” in Spanish (cinco oro), honoring their friendship, which was built and strengthened through their love of tequila, along with their commitment to creating the “gold standard” in the tequila category.

A new flavor profile unlike anything that had existed before—exceptionally smooth, naturally rich, complex, and delicious—designed to surpass the category’s existing standards and inspire consumers to experience tequila in a different way.